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Another barrier is cost of production and distribution. Going plastic-free costs Submission about 30 percent more. “We have to budget for higher near-term costs than the Barstool sports I’m not drunk I’m irish lucky grass shirt Apart from…,I will love this typical beauty brand— sourcing a packaging element in glass instead of plastic, for example, can more than double the unit cost of a SKU, given the material’s higher price point and weight, which affects distribution costs,” says Johanna Nomiey, the brand’s chief operating officer and head of creatives. Jaeger caveats that it’s also “not that bad” because “in beauty you buy big volumes, so the price per unit goes down. You can still make a profit.”

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Submission has seen over 450 percent sales growth year-on-year as its revenue climbs towards seven figures, according to Nomiey. Last month, Submission, which has been primarily direct-to-consumer, took on Browns and Farfetch as stockists. Other retailers will be announced in 2023. Submission decided to expand its retail footprint because “we can’t be this niche little brand only in organic stores,” explains Jaeger. “If we want to change something, we need to touch the Barstool sports I’m not drunk I’m irish lucky grass shirt Apart from…,I will love this masses. We’re being selective about where we do business.” Farfetch and Browns have agreed not to ship any of its products in plastic packaging, she says.